OUR STORY

Luxury fragrances, rooted in memory.

Jugnu began in Karachi, in Hafsa’s kitchen, with a few jars of soy wax and a dream to capture the essence of Pakistan in scent. What started as a passion project — hand-poured candles for family and friends — soon grew into Jugnu Candle, a beloved brand that lit up homes across the country.

With Jugnu Fragrances, the journey has only just begun. Our debut line of luxury body mists takes the soul of Jugnu Candle — memory, nostalgia, storytelling — and makes it wearable. Compact, hydrating, and crafted for Pakistan’s climate, they are everyday luxuries designed for modern South Asians who want more than just a scent.